CHALLENGER FOR THE 34th AMERICA’S CUP Artemis has engaged DigitalFish for a broad range of performance-technology and mobile computing needs. Including both software and hardware projects, we’re helping Artemis take mobile computing to the limit on the water for racing and training in the harshest physical and operational conditions.

DigitalFish mobile applications and technologies being developed for Artemis will be pivotal when Cup racing begins on San Francisco Bay in July of 2013.

Applications being developed run on iOS, Android and Linux operating systems. In addition, we are building and integrating new user-interface hardware devices where existing solutions do not exist.

In the Field

DigitalFish Field Engineer Peter King takes to the water to test advanced mobile mesh-networking radios destined for deployment on Artemis’ sailing and support vessels. Previously Peter was a US Navy Petty Officer and electronics technician aboard the USS Abraham Lincoln aircraft carrier, where he supervised the technical teams charged with the operation and maintenance of all shipboard radar, satcom and navigation equipment during Desert Storm.

Emerging Technologies

Combining advanced technology with a high-profile media event with appeal for high-end brand marketing, the America’s Cup is the ultimate partnership opportunity for technology brands looking to build fashion appeal. DigitalFish is working with Google to bring new wearable computing devices into the limelight.

Making Simulation Accessible

Working with researchers at U.C. Berkeley and Stanford University, DigitalFish is modeling current flow and other environmental conditions in San Francisco Bay and will make the predicted results available to sailors on the racing and support boats.

Not Your Father’s America’s Cup

Although always primarily a contest of and proving grounds for national technical superiority, the 34th AC has brought not only a new format but a wide range of advanced technologies from aerospace, defense, wireless communications, and ubiquitous computing. Mobile and wearable user-interface technologies are playing a significant role.



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